Building and then releasing the mobile app, advising on the general product and business strategy.
The Rise of pandemics. Raters lack resources. The entertainment industry is experiencing exponential growth. The company needs to continue operating.
Following our mission, we agreed to develop the app further in return for equity, which turned us into their partners and co-owners.
Digis team had developed a Web version of the platform and improved the mobile app even further. Raters closed their next funding round.
Finding trustworthy recommendations and opinions has always been an issue for people as there are tons of reviews and analyses made by thousands of unfamiliar people. Our Client invented the solution to this problem but faced some challenges with its implementation, which were to:
Creation of a mobile Android component to extend the customer coverage and allow the platform’s users to enjoy reliable recommendations from trustworthy movie reviewers and friends. Development of a high performance backend to support all data exchanges within the platform in the light of the increased number of users, and integration of social network functionality to exchange opinions on the video content.
The company’s market value grew 10-fold between July 2020 and January 2021.
Raters is using the attracted funding to further develop their platform, scale their user base.
They consider filing for a patenting of their movie recommendation algorithm in the USA.
During the first month after the fundraising, Raters MAU has organically increased by 363.5%.
The upgraded platform allowed the Client to become one of the most popular movie recommendations resources in their region and increase their brand.
The users can get the most reliable video recommendations and an opportunity to share their opinions about the movies with their friends.
Altogether, the platform benefited all parties by promoting high quality video content and by providing fair reviews on it.
