Mr. Uniq is our company’s symbol and one of our writers. Now not only we give him quality articles and books to master his skills, but also share best insights from our day to day practice with him. Mr. Uniq is also learning new writing tools. For example, in this blog post he tries to use dialogue in the beginning to catch readers’ attention.
Mr. Uniq’s article:
“User experience is the process of changing how something is perceived or used, or how it performs or behaves.” That’s what I heard from our team. They talked about the different skills they would require to get a new business into the market.
They asked me, “How do you know what to expect from your user experience?”
I said to them, “If you have time to spend, do that.” Then I said to them, “I’m willing to take a look at that process, so that it can guide you around as much as possible.”
And one of the teammates said, “Of course. If you have time to spare, do that.”
The term User Experience (UX) is an emerging buzzword. People generally perceive an app or a website as a “user experience”. In this article, I would like to talk about what it is and why it’s so buzzed around.
The process of changing the way something is perceived or used. In the world of advertising, in the form of social media and in the form of physical products. This skill and experience is what we call User Experience. As long as you understand what it’s about, you are good at solving problems.
How User Experience Works
UX is all about helping people achieve their goals. The design process is a well-known part of any organization, as it will influence the decision making. To better understand this, we have divided it into four main stages: UX maturity, usability, product usability, and business viability.
UX maturity. User experience has a lot of advantages in any organization, for it allows the product owners to grow, they are more efficient, and overall more business aligned. It creates the perfect environment where user goals are achieved, and the company can build a strong customer base.
User experience requires the focus of a designer to help the designer in accomplishing the tasks. Designers are responsible for creating the perfect app and helping users to achieve their goals.
Product design. User experience is something that helps you create great product experiences. User interface is something that helps you create the perfect interface for a product.
Business viability. User experience creates the perfect atmosphere where business goals are achieved, and the company can build a strong customer base. User experience helps to grow the business, and it’s a continuous tool to help startups.
Here, you are following the user experience process. For example, you want to have a product that you can sell to users. So you do some research, you try to understand the users, and by doing that, you try to improve their experience. It’s all about understanding what they do, their goals and motivations, what they desire, what you have to offer them, what they don’t want to buy, what they would rather do.
This process starts with your user. Then you know what you want, and that’s it. You can have one or more users or at least one product you can sell.
At the end of this process, you learn more about them, about the needs, the challenges they face. And the next step is about to take the steps of empathy, which is to understand them and to empathize with them.
The Process of Empathy
By empathy, I mean having an understanding of your users and having a better understanding of what you have to offer them. You have to understand them, they know what they need, they know how to do that.
To begin with, you have to know your users. What do they do? What do they feel about it? What are they excited about doing, and what is the problem they are facing? What are their pains, fears, and motivations?
If you find yourself questioning this, or you are simply asking for help, it’s important that you try. It can be about explaining, asking questions, or it can be a different form of talking. It doesn’t matter if you know your users, you know what they do, you have to understand what they are worried about, the challenges they face, the benefits they get, and what can you do to make it happen.
“We have to be honest with ourselves. We all have to do what’s necessary. There’s no magic formula. I believe the secret is not making things work for everyone. We have to take it to the level of our users, and then you’re going to see what works, and not what doesn’t work.”– Henry Ford